Fashion Inspiration

    Like aromatherapy is to scent, jewelry is to sight.  It surrounds you with tactile and visual pleasure that enhances your sense of style.  Jewelry is an accessory beyond completing the look of an outfit.  Jewelry is mood altering, giving confidence, radiating serenity, and expressing joy.  A woman of any size, any age and from any background can adorn herself with beautiful jewelry and feel wonderful in it.  The experience of jewelry is more than just as adornment, jewelry is a catalyst for uplifting your sense of well-being and vitality.

    The “green” trend is building momentum in all aspects of living as the reality of affordable, quality, earth friendly products begin to flood the marketplace.  The longing for a connection to nature and its simple innate beauty drives fashion to incorporate natural materials and abstractions referencing nature. 

The wildness of bohemian fashion and inspiration of hippie chic is tamed in the cultured urban garden.  Botanicals influence design in detailed silhouettes and floral patterns.  Stamped impressions and raised designs enhance the use of ceramics.  Semiprecious stone, shell and wood feature the richness of natural color with the sophistication of more structured shapes and carved details.  Rich colors pulled from the outdoors are paired with coppery browns. 

The Age of Metal is evident with finishes reflecting the hand of man.  Colors ranging from gold, rose gold, silver, copper and bronze are all revisited with surfaces that are matte, shiny, textured and antiqued to bring out detail and form.  Exciting combinations of metal colors add distinction to beads of both glass and natural materials.  Exquisitely worked metals feature either robust modern or more delicate traditional designs that add a feeling of luxury without the “bling.”  

The availability and affordability of previously expensive items have made them fashionable for everyday accessories.  The crisp sparkle of crystal can be used in abundant cascades or sparingly dabbled on a design to bring a playful and light addition to jewelry that provides a little everyday glamour.  The soft radiance of pearls adds lux to looks for all occasions as well.  Innovative acrylics bring bold graphic styling, soft matte textures and saturated colors to play with.  The amazingly lightweight acrylic beads lend themselves to casual designs that are comfortable and stylish.  Mixing rich materials such as semiprecious, crystal and pearl with simpler counterparts such as wood, glass, acrylic and metal compliment each other in a surprisingly easy to wear and flattering way.

Color Palette

    Color inspired by the outdoors is fresh, easy to wear and flattering to everyone.  Deeply saturated colors in matte finishes come together in unexpected color combinations that are at once retro and yet feel new again.  Painterly effects and artistically arranged colors give a nod to modern masters.  Muted clay tones of green, orange and dusty brown are earth friendly basics.  Fresh greens that have favored yellow have matured into the deeper blue greens in shades of emerald.  Purple’s royal tones are flushed with pink to form rich shades of maroon that lighten to soft lavender.  Passionate reds and pretty pinks are seasoned with warmer golden undertones to form the delicious colors of pomegranate, salmon and peach.  True reds with a blue undertone look romantic and dangerously mysterious.  Modern pastels reflect the transparent ethereal colors of sunrise as well as the burnt vibrant splashes at sunset.  Clear sky blues and deeper ocean blues offer tranquility and promote peaceful meditation. Healing turquoise tones are modern accents that continue to be a favorite eye catching color.  Warm browns and soft dove grays are used to balance and ground more brilliant color choices.  Graphic black and white add a playful mod note to a generally neutral palette.  Crystal clear pieces reflect light beautifully and give a modern look of beauty showing purity, innocence and refinement.    

Jewelry Trends

    Beads continue strong as new production techniques and finishes bring avant-garde styles to the forefront.  Adding various chains, links, interesting cords and delicate ribbons to jewelry designs play with the sense of scale and make traditional materials feel fresh again.  A holistic sense of beauty utilizes natural materials and themes to impart a sense of vitality.  More cutting edge modern pieces focus on the importance of shape and silhouette in a simple color palette.  Statement jewelry focuses the attention to one particular area (neck, ears or wrists) rather than matched or overabundant jewelry hanging from every limb.  Necklaces continue strong in long pendant styles as well as thicker short layered and twisted looks.  Unique medallions take the popular circle motif to a new level with more design details and become the signature pieces to wear with everything.  Oversize hearts enjoy renewed popularity as a sweet charm and pendant choice in fantastic glass and metal renderings.  Earrings are favored in flirty lengths that move.  The variety is endless from elegant chandeliers and dangling chains to oversize buttons and large charm like dangles.  Unusual silhouettes are created with novelty charm dangles and playing with a mix of materials.  Bracelets are stacked for impact and can feature a strong pendant-like charm just like their necklace counterparts.  Textural interest is more important than an untamed show of color.  Monochromatic themes keep the looks sleek and sophisticated.  Words of wisdom and whimsy continue to inspire on small charms and beads.  Playful and thoughtful, these words share an enlightened sense of self.  Outside of traditional jewelry, beads continue strong as an inexpensive detail that makes you pause and appreciate your décor.  Adding texture and color to objects, beads can be light and sparkling to add glamour or natural in color and shape to add a touch of safari or bring the garden indoors.

Retail Trends

    Consumers are attracted to stores that offer an experience and set a mood of fun discovery.  Products presented as part of a whole concept sell a lifestyle or image the consumer desires.  Convenience, style and value will capture customer loyalty while putting fresh ideas and new products on showcase regularly will keep them coming in often.  Tired of over packaged products, consumers are hungry for a hands on experience of items in the marketplace.  Creating a world bazaar buffet of items while maintaining an organized and visually appealing store is paramount.  Gathering items into logical groupings help to resolve customer confusion over how to apply these things in their own lives.  Signs and samples are key to drawing interest to the interior of an aisle and helping to tell a story of product benefits and uses.  Customers love the attention of one of a kind original products, things that have a handmade quality.  Assortments that create a mini one stop shop are helpful to making their product experience a successful one once they get home.  Our goal is to educate where possible and create choices that will ensure good results for anyone trying our products.  Busy multi-tasking lifestyles require expertly coordinated products to make choices easy and ensure future sales.  Products must be accessible to beginners and sophisticated enough for expert eyes.  Customers have so many choices of products, they are looking for more that the cheapest or trendiest.  They are looking for products with integrity; things that look good, feel good and are good for the planet.  All of this must be delivered promptly with style and elegance at a competitive price.